If you’re like most homeowners, you have a lot of questions right now about the state of the real estate market, and the future of the housing market in Minnesota and in your little piece of the world. Well, I have some answers! In my last post on the pandemic and your real estate, I highlighted some of the factors continuing to drive a seller’s market (which were quickly validated in this recent article from our Realtors association). In this post, I share my top 5 success stories from the real estate market that demonstrate the principles needed to sell your home in the pandemic (and really any) market.
Pricing
All of these homes are priced well. That means priced accurately, with professional price research based on recent closed sales market data. The sellers have a price strategy in place, more importantly, which means a price range of expectation within which they can maneuver according to what they see and hear on the open market.
Home Prep & Staging
All of of these homes are properly prepped for the market inside. Obvious repairs, cosmetic touch-ups and updates, and important improvements in kitchens and baths were all made, again according to a professional’s opinion as to the highest return for the seller’s dollar investment. Most of the time, it’s the minor remodeling that has the biggest impact, including new paint, lighting, flooring, counters, and landscaping. All of these homes were also professionally staged. Staging is the fastest and most effective method for increasing the perceived value of a home, and the research certainly bears that out. For a great lesson on what to do, check out our article on 6 tips for staging your home.
Digital Marketing
All of these homes had high-end digital marketing packages, including professional photography, drone footage, video, search engine optimization, stand-alone websites, and paid-for social media advertising campaigns. Both 6600 Southcrest and 3933 Holasek (in two totally different markets) sold within days. This is because buyers cannot resist a home that is priced, prepped, staged, and marketed professionally and strategically, it’s an emotional sale!
Five Success Stories
#1: 6600 Southcrest Dr, Edina, MN 55435 (Under Contract)
4 Bedrooms, 4 Baths, 2 Car Garage, 3,619 fsf. Listed at $779,900
This classic two story colonial in the Lake Cornelia Neighborhood of Edina is the most popular floorpan in Edina, with 4 bedrooms up, a spacious living room and fireplace, formal dining room, huge eat-in kitchen with center island, secluded den with fireplace, and (everyone’s favorite) a 4-season sunroom off back overlooking a generous landscaped corner lot. Just across the street is Lake Cornelia, walking and biking trails, the Edina Aquatic Center, and Rosland Park.
View 6600 Listing#2: 3933 Holasek Path, Chaska, MN 55318 (Under Contract)
5 Bedrooms, 5 Baths, 3 Car Garage, 4,892 FSF. Listed at $679,900
This 2014 custom home built by Robert Thomas Homes is in a high-demand subdivision just off the Big Woods exit of Highway 212 in Chaska, Minnesota. All the perks of new construction can be found here, including formal and informal dining rooms, huge gourmet kitchen with butler’s pantry and walk-in pantry, spacious and well-appointed Master Suite, bonus second level family room, finished lower level, and outdoor sport court. Live the dream at The Harvest!
View 3933 Listing#3: 4012 Sunnyside Rd, Edina, MN 55424 (New Construction)
5 Bedrooms, 5 Baths, 2.5 Car Garage, 4,705 FSF. Listed at $1,524,900
This fall 2019 built luxury home is one of the Edina’s finest new construction homes for sale in the Morningside Neighborhood of Edina, brought to you by the renowned Katie Bassett Interiors, voted multiple times as the Best Interior Designer in Edina. No expense has been spared in this home boasting nearly 3500 above grade sf, the most generous in this price category. Beautiful hand-crafted millwork and crown, gourmet kitchen, corner pocket office, mud room, and a 30×10 dressing hallway with built-in vanity and 3 closets are the highlights of this home, including high-end windows and doors by Pella.
View 4012 Listing#4: 5049 Vincent Ave S, Mpls, MN 55435 (New Listing)
4 Bedrooms, 3 Baths, 2 Car Garage, 3,089 FSF. Listed at $649,900
This remodeled bungalow sits in the heart of the Fulton Neighborhood of Minneapolis and features all the classic details and woodwork you would expect from a 1919 lakes area home, combined with modern updates including a large family room two story rear addition, updated eat-in kitchen with built-in buffer and new stainless appliances, and spacious finished basement with family room and den.
View 5049 Listing#5: 1115 Coventry Pl, Edina, MN 55435 (New Listing)
2 Bedrooms, 2 Baths, 2 Car Garage, 1,638 FSF. Listed at $589,900
A gorgeous remodel of a rare, one story unit in Coventry Townhomes of Edina, in the highly amenitized and convenient location of the Centennial Lakes Neighborhood of Edina. Curated interiors offer pure visual bliss, with a dramatic front living room, den/guest bedroom with built-ins and ensuite bath, remodeled kitchen, family room with fireplace, master suite with separate tub and shower, and private, outdoor brick patio.
View 1115 Listing
